Principles Of Marketing

The text’s innovative customer-value và engagement framework ties together key concepts, và details how sale creates customer value and captures value in return. From beginning to end, this kinh doanh process mã sản phẩm builds on five major customer value and engagement themes:

Creating value for customers in order to lớn capture value in returnEngaging with customers using today’s digital và social mediaBuilding và managing strong, value-creating brandsMeasuring và managing return on marketingFostering sustainable sale around the globe
Fresh coverage in both traditional marketing areas và on fast-changing và trending topics such as customer engagement marketing, mobile & social media, big data và the new sale analytics, the mạng internet of Things & more, have been updated, and new examples have been added.Chapter-opening vignettes offer an engaging, deeply developed, illustrated, and annotated kinh doanh story that introduces the chapter material và sparks student interest.18 End-of-chapter Company Cases have been added, letting students apply what they’ve learned lớn actual company và brand situations.Integrated chapter-opening preview sections start with a Chapter Preview, which briefly previews chapter concepts, liên kết them with previous chapter concepts, & introduces the chapter-opening story.Real-world marketing examples show concepts in action, & bring key course concepts khổng lồ life. Each chapter-opening vignette & Real sale highlight is either new or has been updated khổng lồ provide fresh và relevant insight.Real marketing highlights provide fresh insights into real sale practices from all-stars lượt thích Emirates,Nestlé, Samsung, Apple,Zara, Lenovo, Philips, Ferrero,Uber, GE, & Mountain Dew..· Facilitate critical thinking and discussion with 16 new đoạn clip Cases containing brief, end-of-chapter summaries và discussion questions. This section also helps students to lớn keep track of & apply what they’ve learned in the chapter. Discussions & examples of the growth in global marketing have been added.

This title can be supported by MyLab Marketing, an online homework and tutorial system, designed lớn test and build your students understanding. If you"d lượt thích to arrange a demonstration of MyLab Marketing, let us know by contacting us at docent
bichnguyetacademy.com and we can get a bichnguyetacademy.com representative to liên hệ you. Visit bichnguyetacademy.com MyLab và Mastering to lớn find out how it can improve results by engaging students effectively with immersive content, tools, & experiences.

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 bichnguyetacademy.com MyLab kinh doanh - Instant Access - for Principles of Marketing, Global Edition, 17/E

Kotler và Armstrong

ISBN-10: 1292220228 • ISBN-13: 9781292220222

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Kotler & Armstrong

ISBN-10: 1292220309 • ISBN-13: 9781292220307

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Xem thêm: Trang Thông Tư 161 Của Bộ Tài Chính, Bộ Tài Chính


Test bank for Principles of Marketing, Global Edition, 17/E

Kotler & Armstrong

ISBN-10: 1292220260 • ISBN-13: 9781292220260

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 Image Library for Principles of Marketing, Global Edition, 17/E

Kotler và Armstrong

ISBN-10: 1292220252 • ISBN-13: 9781292220253

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Instructor"s Manual for Principles of Marketing, Global Edition, 17/E

Kotler & Armstrong

ISBN-10: 1292220201 • ISBN-13: 9781292220208

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PowerPoint Slides for Principles of Marketing, Global Edition, 17/E

Kotler & Armstrong

ISBN-10: 1292220244 • ISBN-13: 9781292220246

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TestGen for Principles of Marketing, Global Edition, 17/E

Kotler và Armstrong

ISBN-10: 1292220279 • ISBN-13: 9781292220277

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